This Privacy Policy explains how Smarter Planets Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit www.smarterplanets.com (the “Website”) or engage with our services.

We are committed to protecting your personal data and processing it in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are
Smarter Planets Ltd is the data controller responsible for your personal data.

Registered Company Name: Smarter Planets Solutions Limited
Company Number: 16936786
Registered Office Address: 1711 High Street, Knowle, Solihull, England, B93 0LN
Email: info@smarterplanets.com

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. Information We Collect
We collect personal data in a variety of ways when you interact with our Website or use our services.

Information You Provide to Us
You may provide personal data directly when you contact us, submit an enquiry, request information, subscribe to communications, or enter into a contract with us. This information may include your name, email address, telephone number, company name, job title, postal address, billing information, and any other information you choose to provide in correspondence or online forms.

We only collect personal data that is necessary for the purposes described in this Privacy Policy.

Information Collected Automatically
When you visit our Website, we may automatically collect certain technical and usage information. This may include your IP address, browser type and version, device type, operating system, time zone setting, pages visited, time spent on pages, referring URLs, and interaction data.

This information is collected through cookies, server logs, and similar technologies to ensure website functionality, improve performance, analyse usage, and maintain security.

Where required by law, we obtain your consent before placing non essential cookies on your device.

Information from Third Parties
We may receive personal data from trusted third parties such as analytics providers, payment processors, marketing platforms, or professional advisers. Any such data is processed in accordance with this Privacy Policy and applicable data protection law.

3. How We Use Your Personal Data
We use personal data to respond to enquiries, provide and manage our services, communicate with you, process payments, improve our Website, maintain security, comply with legal obligations, and where permitted, send relevant marketing communications.

4. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases for processing personal data: Contractual necessity where processing is necessary to perform a contract with you or take steps at your request before entering into a contract.

Legitimate interests where processing is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests.

Legal obligation where processing is required to comply with applicable laws or regulatory requirements.

Consent where you have given clear permission for us to process your personal data for a specific purpose, such as receiving marketing communications. You may withdraw consent at any time.

5. Sharing Your Personal Data
We do not sell your personal data.

We may share personal data with trusted third parties who provide services on our behalf, including website hosting providers, IT support, payment processors, analytics providers, marketing platforms, and professional advisers. We may also disclose information where required by law or to protect our legal rights.

All third party service providers are required to process personal data securely and in accordance with applicable data protection laws.
6. International Transfers
If we transfer personal data outside the United Kingdom, we ensure appropriate safeguards are in place, such as adequacy regulations or approved contractual mechanisms, to ensure your data remains protected.

7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and applicable legal obligations.

8. Data Security
We implement appropriate technical and organisational measures to proct personal data against unauthorised access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights
Under UK data protection law, you have the right to request access to your personal data, request correction of inaccurate data, request erasure of your data, request restriction of processing, object to processing, request transfer of your data to another organisation, and withdraw consent where processing is based on consent.

To exercise any of your rights, please contact info@smarterplanets.com. We may request proof of identity before responding to your request.

10. Complaints
If you are unhappy with how we process your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

We encourage you to contact us first so we can attempt to resolve any concerns directly.

11. Third Party Links
Our Website may contain links to other websites. We are not responsible for the privacy practices or content of third party sites.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with an updated Last Updated date. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.